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*Develop a blog strategy Using your blog is an invaluable tool for spreading your brand, generating leads, and building lasting relationships with customers. But without a strategy, you're just putting words on websites that most internet users will never see, especially the ones you most want to visit.

*The most important aspect of inbound marketing is to provide educational resources, especially during the customer awareness stage, to add value to your prospects in hopes that they will one day become customers. Creating relevant content for your sales team, marketing team, and potential leads is key.