Remarketing: What it is, how to do it on is a digital marketing strategy that aims to impact again a user who has already had some interaction with your brand, whether visiting your website, viewing a specific product, abandoning a shopping cart, among other actions.

Remarketing is an important strategy to increase the conversion and engagement of users who have already shown interest in your brand. Here is a complete guide on the subject:

What is remarketing?

Remarketing, also known as retargeting, is a digital marketing strategy that aims to impact again a user who has already had some interaction with your brand, whether visiting your website, viewing a specific product, abandoning a shopping cart, among others. other actions.

The idea is to show these users personalized ads on other platforms, such as Google or Facebook, to encourage them to return to your site and complete a desired action, such as making a purchase or filling out a form.

Remarketing is an effective way to reach users who already have a certain level of familiarity with your brand, which can increase your chances of conversion and customer loyalty.

How to do remarketing on Google?

To do remarketing on Google, you need to have a Google Ads account and install the remarketing pixel on your website. The pixel is code that collects information about user behavior on your website and allows you to create personalized remarketing lists based on specific actions.

Once you've built your remarketing list, you can create custom ads using Google Ads. These ads will be shown to users who meet the criteria on your remarketing list while browsing the Google Display Network or Google Search Network.

Some examples of actions you can target for your remarketing list include:

• Users who visited a specific page on your site
• Users who added a product to their cart but did not complete the purchase
• Users who have purchased from you in the past

How to do remarketing on Facebook?

To do remarketing on Facebook, you need to have a Facebook Ads Manager account and install the remarketing pixel on your website. The pixel is code that collects information about user behavior on your website and allows you to create personalized remarketing lists based on specific actions.

Once you've built your remarketing list, you can create custom ads using Facebook Ads Manager. These ads will be shown to users who meet the criteria on your remarketing list while browsing Facebook, Instagram or other Facebook partner apps and websites.

Some examples of actions you can target for your remarketing list include:

• Users who visited a specific page on your site
• Users who added a product to their cart but did not complete the purchase
• Users who have purchased from you in the past

Examples of remarketing

Here are some examples of remarketing campaigns you can run:

Remarketing for cart abandonment

If a user added a product to their cart but didn't complete the purchase, you can use remarketing to encourage them to return to your site and complete the transaction.

Remarketing to users who visited a specific page

If a user has visited a specific page on your site, such as a product page or service page, you can use remarketing to show ads tailored to that person. For example, you could display ads with special offers or more information about the product or service they were looking for.

Remarketing to users who have purchased from you in the past

If a user has purchased from you in the past, you can use remarketing to encourage them to return to your site and make another purchase. You can show ads with products related to what they already bought or offer them a special discount on their next purchase.

Remarketing to users who haven't visited your site in a while

If a user hasn't visited your site in a while, you can use remarketing to remind them of your brand and encourage them to return. You can display ads with special offers or new products or services that you have launched since the user last visited your site.

Conclusion

Remarketing is a powerful digital marketing strategy that can help increase the conversion and engagement of users who have already shown interest in your brand. When remarketing on Google or Facebook, you can show personalized ads to users based on their specific actions, such as visiting a page on your website or abandoning a shopping cart. With the right targeting, remarketing can help you reach users who are more likely to convert and retain existing customers.

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