Digital wisdom, or digital wisdom, is a set of techniques and tools that allow the collection, study and interpretation of digital data in order to produce insights and important information for decision-making in organizations and companies.

It is a field of analysis that uses some areas of knowledge, such as computing, statistics, data research, AI (artificial intelligence), among others. Its application is vast and can be used in different sectors and trade zones.

Digital wisdom can be conceptualized as the process of collecting, examining and interpreting digital data from different sources, such as social networks, websites, applications, among others, to create insights and important information that can be used to improve business tactics.

Among the techniques and tools used in digital wisdom, data mining, the exploration of feelings, the study of social networks, the predictive study, among others, stand out. These techniques allow the identification of patterns, trends and user behavior, as well as monitoring the competition and the market.

The relationship between Business Intelligence and Digital Marketing

The new power of digital marketing

That until recently was little known in the professional day-to-day, especially for those who work outside the technological environment and the digital market, has already established itself as an essential component in several sectors of a company. The procedure, analysis and organization through the collected data, presents itself as an adequate and efficient practice in the organizational structure of marketing, making Business Intelligence (BI) an important bias beyond the communication of an organization.

The Business Intelligence (BI) professional tries to collect and optimize all the data that a company creates, transforming numbers, information, texts, spreadsheets and values into important sources available to other sectors, trying to find a group that works better. results based. . Society's familiarization with the opportunities created by the digital world has led to the popularization of virtual stores and businesses, creating intense competition for customer favoritism.

In this eminent competition of voracious sellers to attract new consumers and retain existing ones, the details can be crucial for your website to stand out by exemplifying it. The prices of the same product hardly vary so much from one store to another, and it is not precisely the differentials that make the buyer choose to buy on that page, that is where the cost of BI (Business Intelligence) for Digital Marketing comes in. e-commerce.

Through the data collected by the BI professional, if complete, the information system of that particular company gains an important amplitude, bearing in mind that information such as leader behavior, clicks, preferences, frequency of access, once this is done among a few others.

The adhesion of Digital Marketing and Business Intelligence expands and clarifies the ways of planning a campaign, making the process, from the beginning, already gain a more structured and objective body, which optimizes the time dedicated to work and reduces costs. to discover the ideal campaign for your target audience. It is a more assertive communication, exercised on elaborated strategies that combine the pleasure of organic content with the effectiveness of something paid and directed to a previously segmented audience.

With the rapid technological transformations that end up influencing the digital market, those who keep abreast of the changes and trends that arise at every moment gain a better position. The Business Intelligence professional has been gaining space in organizations that seek modernity and efficiency, this in a short time, the evaluation of those who remain qualified for this functionality tends to increase even more and other sectors will also depend on the capabilities of Business Intelligence (BI)

Digital intelligence is an area of increasing importance in today's context, where most business interactions and transactions take place in the digital environment. Companies that wish to remain competitive need to be aware of the data and information generated in this environment, in order to be able to make more assertive decisions and direct their business strategies more efficiently.

Some examples of digital intelligence applications include monitoring a brand's online reputation, analyzing consumer behavior in a virtual store, identifying business opportunities through the analysis of market data, among others.

 Digital intelligence is a field of study in constant evolution, which seeks to use the most diverse techniques and tools to collect, analyze and interpret digital data in order to generate relevant information for decision making in companies and organizations. Its application can be broad, ranging from identifying business opportunities to monitoring a brand's digital presence.

Be sure to read our article on, What is SEO and what is it for what search engines search results in Googles?